Located in the heart of downtown Toronto, lemonTree creations is a theatre company that brings rarely told stories to the stage. In partnership with MKTG Enhanced, lemonTree creations produced a 20-minute theatrical performance that was strictly intended for digital release that reached an average viewership of 50 on Instagram Live (the equivalent to selling out a small theatre studio). Read on to see how MKTG Enhanced created awareness around this digital performance of “And Then They Came“ and showcased artistic talents along the way.
LEMONTREE CREATIONS
MKTG Enhanced developed, coordinated and executed a social media cadence that offered daily campaign teasers to drive intrigue and excitement among existing followers.
For non-followers, MKTG Enhanced leaned on various forms of Meta ads to reach and attract new audiences, and collaborated with influencers to reach like-minded audiences and drive awareness and virtual attendance to both the theatrical performance and studio.
MKTG Enhanced applied consistent branding visually for social channels to help establish brand recognition to both new and existing followers.
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