Proudly serving Canadian families since 1993, Kidnasium is invested in using the power of play to provide children with the tools needed to be happy, healthy, and confident for life. MKTG Enhanced has been managing Kidnasium’s marketing for over two years, leveraging seasonal moments to create campaigns that drive solid business results.
The 2023 Holiday Campaign pulled in an unprecedented 9% lift in website traffic compared to previous years, resulting in successful attendance of all Holiday events, including a sold out NYE event. MKTG Enhanced has equally grown and nurtured its subscriber database, driving high-than-ever open rates above 57% and solid CTR of 3%, engaging its customer base in all new seasonal product and service offerings.
Read on to see which tactics MKTG Enhanced applied to ensure Kidnasium’s digital presence is firmly rooted for years to come.
KIDNASIUM
MKTG Enhanced brilliantly created and integrated content across multiple channels. Some of the most successful channels were website seasonal campaigns and newsletters, promoting new seasonal events and services to its customers.
Exercising relevancy and top of mind in these channels resulted in 47% increase newsletters deployed, with an average open rate of 57% and a steady increase in web traffic, in particular during key seasonal campaigns.
MKTG Enhanced grew ticket sales by 22% resulting in not one, but two sold out events (Halloween's “Spooktacular“ and NYE “Countdown to Noon“) in 2023. The holiday events page remained in the top 5 most visited pages on the website for nearly six months, enticing its newfound followers.
Exercising relevancy and top of mind for existing customers, MKTG Enhanced established a weekly newsletter program in 2022, resulting in a 47% increase newsletters deployed, with an average open rate of 57%, and the occasional seasonal campaigns achieving CTR of up to 9%.
The newsletter program has resulted in steady flow to Kidnasium’s web traffic, ensuring existing and past customers are engaged in Kidnasium’s key seasonal campaigns.
MKTG Enhanced did not rest on its existing customer database. Understanding that children outgrow Kidnasium offerings, we targeted a new generation of young families through a series of paid Meta ads.
With an impressive CPC of $0.40-$0.55, our paid media budget stretched far and wide attracting new followers to Kidnasium’s vibrant community.
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